5 Skills That An Expert Real Estate Agent Demonstrates
- Local Knowledge
One skill that all successful real estate agents have in common is cultivated local knowledge.
Local knowledge allows agents to gain an advantage in terms of understanding the regulations, rules and market knowledge specific to each area. Knowing recent sales and trends in the area, the demand within the market along with knowing qualified buyers in the area shows that a real estate agent is proficient in what they do.
- Negotiation
In order to be a successful negotiator, knowing when to listen, when to speak and how to talk to clients is crucial. Negotiating ultimately revolves around having great people skills and ensuring that your client’s needs are matched with appropriate solutions.
- Sales Techniques
Being able to successfully advertise your properties to a suitable group of prospective buyers is a key sales technique, along with interacting with interested buyers, following up on deals and actively seeking feedback from clients.
- Marketing Techniques
Selecting an appropriate advertising channel for your properties along with constructing a solid marketing campaign is vital in successfully showcasing your properties to your potential buyers. Utilising media channels such as social media is, of course, a key marketing technique to showcase properties, but it is ultimately about which specific channel you use to do so.
- Client Happiness Skills
Client happiness skills consist of expert communication skills and providing a ‘personal touch’.
Reaching an agreement with clients in terms of which method of communication is to be utilised throughout your relationship, along with being proactive in terms of getting in touch with clients demonstrates that an agent possesses expert communication skills.
Obtaining and demonstrating your own ‘personal touch’ is a way for agents to show clients that they care. This could involve remembering birthdays or special milestones in clients’ lives.
